Privacy Policy

Effective Date: October 1, 2024

Last Updated: April 13, 2026

OrthoCare ("OrthoCare," "we," "us," or "our") respects your privacy and is committed to protecting the information you share with us through our website, https://getorthocare.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and protect information collected through the Website and related online services.

Please read this Privacy Policy carefully. By using the Website, you acknowledge that you have read and understood this Privacy Policy.

1. Scope of This Privacy Policy

This Privacy Policy applies to information collected through this Website, including through contact forms, appointment request forms, website analytics tools, cookies, and similar technologies. It does not replace any separate Notice of Privacy Practices that may apply to protected health information collected or maintained by OrthoCare in the course of providing healthcare services.

2. Important Medical and HIPAA Notice

This Website is provided for general informational and communication purposes. Use of this Website does not create a physician-patient relationship.

Some information submitted through this Website may become part of your medical record or may otherwise be protected under applicable healthcare privacy laws, depending on how it is submitted and used. OrthoCare seeks to manage website technologies and online data practices in a manner consistent with applicable law, including the HIPAA Privacy, Security, and Breach Notification Rules where applicable. HHS has specifically warned regulated entities not to use online tracking technologies in a way that results in impermissible disclosures of protected health information ("PHI"). 

Please do not use general website forms or standard email to transmit highly sensitive, urgent, or extensive medical information unless we specifically tell you a communication method is secure and appropriate for that purpose.

3. Information We Collect

A. Information You Provide Directly

We may collect information you provide when you:

• submit a contact form;
• request an appointment;
• call, email, or otherwise communicate with us through the Website;
• sign up for newsletters, updates, or similar communications, if offered;
• submit reviews, testimonials, or feedback, if offered.

This information may include your name, phone number, email address, preferred appointment details, insurance-related information you choose to provide, message content, and any other information you voluntarily submit.

B. Information Collected Automatically

When you use the Website, we and our service providers may automatically collect certain technical and usage information, such as:

• IP address;
• browser type and device information;
• operating system;
• pages visited and time spent on pages;
• referring website or source;
• date and time of visits;
• general location information derived from IP address;
• cookie identifiers and similar technology data.

C. Cookies and Similar Technologies

We may use cookies, pixels, tags, session replay tools, embedded content technologies, and similar tracking technologies to operate the Website, remember preferences, improve performance, understand how visitors use the Website, and support communications and marketing efforts where applicable.

4. How We Use Information

We may use the information we collect to:

• respond to inquiries and appointment requests;
• communicate with you about services, scheduling, and patient support;
• operate, maintain, secure, and improve the Website;
• analyze Website traffic and usage patterns;
• customize Website content and user experience;
• comply with legal, regulatory, and professional obligations;
• protect against fraud, misuse, unauthorized access, or other unlawful activity;
• carry out other purposes disclosed at the time information is collected.

5. When We Share Information

We may share information in the following circumstances:

• With service providers that help us host, maintain, secure, analyze, or operate the Website or communicate with users;
• With technology and analytics vendors that support Website functionality and performance measurement;
• With professional advisors such as attorneys, accountants, auditors, or insurers, where reasonably necessary;
• When required by law, regulation, subpoena, court order, or governmental request;
• To protect rights and safety, including the rights, property, and safety of OrthoCare, our patients, users, and others;
• In connection with a business transaction, such as a merger, asset sale, financing, or restructuring, to the extent permitted by law;
• With your direction or consent.

We do not sell personal information in exchange for money through the Website as part of our ordinary operations. If our practices materially change, we will update this Privacy Policy accordingly.

6. Analytics, Advertising, and Tracking Technologies

We may use third-party tools such as website analytics, advertising measurement tools, embedded maps, video players, form processors, scheduling tools, or social media integrations. These tools may collect technical or usage information when you interact with the Website.

Because this is a healthcare-related Website, OrthoCare aims to use tracking technologies carefully and in a manner consistent with applicable law. HHS guidance explains that regulated entities may not use tracking technologies in a way that causes impermissible disclosures of PHI, and FTC guidance likewise emphasizes caution when handling consumer health information and health-related inferences. 

If analytics or similar tools are used, we may configure them to collect information in aggregated or de-identified form where feasible, and we may limit or disable certain tools on sensitive pages or forms as appropriate.

7. Forms, Appointment Requests, and Patient Communications

If you submit information through a contact form, appointment request form, or similar feature, we may use that information to respond to you, help schedule care, or direct your inquiry to the appropriate member of our team.

Submitting a form through the Website does not guarantee that email or web-based communications are fully secure in all circumstances, and it does not create a physician-patient relationship. Please do not send urgent or emergency requests through the Website. If you are experiencing a medical emergency, call 911 immediately.

8. Testimonials and User-Submitted Content

If you voluntarily submit a review, testimonial, comment, photograph, or other content for publication, we may display that content on the Website or in related marketing materials with your consent or as otherwise permitted by law. We may edit submissions for length, clarity, style, or privacy considerations.

9. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to inquiries, support business operations, comply with legal obligations, resolve disputes, enforce our policies, and maintain appropriate records. Retention periods may vary depending on the nature of the information and applicable legal requirements.

10. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. HHS guidance emphasizes that HIPAA-regulated entities must protect the confidentiality, integrity, and availability of electronic protected health information using security measures appropriate to their size, complexity, and risk profile. 

However, no Website, email system, or internet transmission is completely secure, and we cannot guarantee absolute security.

11. Your Choices

A. Cookies and Browser Controls

You may be able to control cookies through your browser settings or device settings. Disabling cookies may affect Website functionality.

B. Marketing Communications

If you receive marketing emails from us, you may opt out by using the unsubscribe link, if available, or by contacting us using the information below. Operational, transactional, or service-related communications may still be sent where appropriate.

C. Do Not Track Signals

Some web browsers may transmit "Do Not Track" ("DNT") signals. Because there is no universally accepted standard for how to interpret DNT signals, this Website may not respond to all DNT signals in a uniform manner. California law requires operators to disclose how they respond to DNT signals and whether other parties may collect personally identifiable information across sites over time. 

12. Information from Children

This Website is not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without appropriate authorization. If you believe a child has provided personal information through the Website, please contact us so we can review and address the issue.

13. California Privacy Disclosures

California’s Online Privacy Protection Act requires operators of commercial websites that collect personally identifiable information from California residents to conspicuously post a privacy policy and make specified disclosures, including the categories of information collected, categories of third parties with whom information may be shared, DNT practices, and how users are informed of material changes.

Depending on OrthoCare’s size, revenues, and data-processing activities, some provisions of California consumer privacy laws such as the California Consumer Privacy Act may or may not apply in full. Those laws include threshold-based definitions of a covered "business."

If applicable law grants you rights to request access, correction, deletion, or other controls over personal information, you may submit a request using the contact information below. We may need to verify your identity before responding, and certain legal exceptions may apply.

14. Third-Party Websites and Embedded Content

This Website may contain links to third-party websites or embedded content such as maps, videos, appointment tools, or social media features. We do not control third-party privacy practices and are not responsible for the privacy, security, accuracy, or content of third-party sites or services. We encourage you to review their privacy policies.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated version on this page and revise the "Last Updated" date above. Your continued use of the Website after changes are posted indicates your acceptance of the updated Privacy Policy to the extent permitted by law.

16. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy-related request, please contact OrthoCare at:

OrthoCare
3110 Chino Ave, Suite 230
Chino Hills, CA 91709
Phone: (909) 788-1900
Email: privacy@getorthocare.com